Europe Commercial Conference 2025

Dear Colleagues,

I am thrilled to invite you to the IHG Europe Commercial Conference: - "Beyond Brilliance: Achieving Extraordinary Performance," taking place at the InterContinental Malta between 23 – 25 June 2025.

This conference represents the foundation of our commercial agenda in Europe, is open to all and is designed to benefit professionals in Commercial, Revenue, Sales, and Marketing across both Managed and Franchised estates with actionable strategies and insights that will drive value.   Accordingly, we strongly recommend attendance.

We have curated an exciting agenda filled with insightful plenary sessions designed to unlock opportunities for driving RevPAR and OP for hotels. Attendees will benefit from breakout sessions led by functional specialists, ensuring clarity on actions to enhance commercial performance on property. Additionally, our Interaction Hub will serve as a vibrant space for connecting with suppliers and subject matter experts.

Our goal is to inspire attendees to reimagine their potential and go beyond the standards of brilliance. I am genuinely looking forward to learning, being inspired, and reconnecting with friends and colleagues.

Following the Commercial Conference, we will host a dedicated Sales Account Workshop. This event will provide opportunities for both on-property and off-property sellers to engage, collaborate, and drive business from key accounts across various segments, while also exploring IHG tools and resources.

We have made every effort to keep the conference package affordable at  EUR 950, which covers the three days of the conference and catering, excluding travel expenses and accommodation.

I eagerly anticipate welcoming you to Malta!

Will Yell
VP Commercial, Europe